It’s first necessary to point out how McDonald’s is generally viewed in Japan to provide some context for that viral advertisement. Entrepreneur Den Fujita established the first Japanese McDonald’s in 1971 to give his fellow countrymen a slice of Americana as the country was becoming an economic powerhouse in the decades since WWII. . Having …35 photos. McDonald's Harajuku Takeshitadori. 1-19-8 Jingumae, Shibuya 150-0001, Tokyo Prefecture (Shibuya / Aoyama / Ebisu / Meguro) +81 3-3470-5321. Website. Name/address in local language. Improve this listing. Ranked #44 of 53 Quick Bites in Shibuya. 53 Reviews.McDonald’s Japan celebrates its 50th birthday by recreating the scene on opening day at its first restaurant in Tokyo.. Tuesday marked 50 years to the day since the opening of the first McDonald’s branch in Japan. Customers at the McDonald’s in Tokyo’s Ginza neighborhood on July 20, 1971 were the first in the nation to taste the chain’s Bic …6. Shrimp Filet. We’re all aware of the fish filet in McDonald’s, but the shrimp filet takes this idea to the next level. Seafood like this in McDonald’s is quite a shocking thing to see on the menu, but it is a very popular order in Japan. It is commonly referred to as the Ebi-Filet.Its origin, menu, cost, marketing campaign,unique menu items, how to order and so much more! Mcdonalds continues to dominate the fast food world and believe us when we say it is not only blooming all …This Japanese McDonald’s add have been very popular in American twitter and under the tweet everyone is complaining about the people complaining about the add, ... The man looks to be portrayed as Japanese and both the woman and the child have different shaped eyes and are ginger. I mean it's drawings so no real way to tell but still.Sep 23, 2023 · On Wednesday, McDonald’s Japan released a cute and wholesome ad on social media that showed an anime family happily enjoying a meal from McDonald’s while spending quality time together. 特別 ... Japan opened its first McDonald’s location, which is the first Asia outlet, on July 21st, 1971 by none other than Den Fujita (藤田 田), a prominent Osakan …McDonald’s Japan shared a cute anime-style ad to its X (formerly Twitter) account on September 20. The advertisement featured an anime-style family eating at a McDonald’s restaurant.By Salma El Wardany, Leen Al-Rashdan, Nicolas Parasie, and Daniela Sirtori-Cortina. January 25, 2024 at 8:00 PM PST. Since the Israel-Hamas war began in …Its origin, menu, cost, marketing campaign,unique menu items, how to order and so much more! Mcdonalds continues to dominate the fast food world and believe us when we say it is not only blooming all …A wonderful little McD's ad I saw on Twitter.Need to see more of this here in the US.In Japan, the McD mascot is called Donald Mcdonald and also goes by the name Donarudo Makudonarudo. The reason for the different name is because the sound required to say Ronald Mcdonald in ...As soon as the signs of fall appear, McDonald’s re-introduces their lineup of burgers, but one item has made it to the permanent menu. That is the Cheese Tsukimi …While McDonald’s Ebi Filet-O-Shrimp burger keeps it pretty simple by pairing the panko-encrusted shrimp patty with lettuce and a tangy Thousand Island sauce, I was most intrigued by the limited ...See full list on japaninsider.com This Japanese McDonald's anime ad got people mad but less than the family meal one.The message for this one - Cherish this time or Cherish times like this.Mc...McDonald’s Japan has nearly 3,000 restaurants, 8 per cent of the global total. Only the US is a larger national market. The parent company has a nearly 50 per cent equity stake in Japan and has ...Jul 10, 2019 · 6 Sankaku Choco Pie. It looks like a chocolate-covered Apple turnover. While that might be an amazing food to try, Japan’s Sankaku Choco Pie is even better than that. Inside the delicious pastry is warm and gooey chocolatey goodness. McDonald's follows guidelines that are set by Coca-Cola to ensure that the beverage tastes as high-quality as possible anytime guests order it at the fast food …Sep 25, 2023 · McDonald's Japan has released a series of anime-inspired adverts featuring a host of illustrated characters enjoying a McDonald's meal. The ads, which have been compared to Studio Ghibli in style, were created as part of a promotion for the brand's nugget and fries meal deal and capture the joy of sharing with friends and family. Set to a chill ... Restaurant Den Gyldne Måge. Denmark. Comedic nickname to make McDonald's sound like an expensive restaurant. It means "Restaurant The Golden Seagull" (referring to the infamous logo of McDonald's). Макдак (McDuck) Russia. The slang nickname is similar to the family name of Clan McDuck. It was proposed as the new name for McDonalds after ...Welcome Back, Mr. McDonald (ラヂオの時間, Rajio no Jikan, "The Time of Radio") is a 1997 Japanese film directed by Kōki Mitani. It was popular in Japan upon its release and won 3 Japanese Academy Awards for Best Screenplay, Best Sound, and Best Supporting Actor ( Nishimura Masahiko ).McDonald's has had a "challenging" year thus far in Japan, even before news hit over the bad meat scandal. The Japanese unit saw net income tumble 60% to 1.9 billion yen ($19 million) in the first ...Back on September 20, the official Japanese McDonald's X, formerly Twitter, account tweeted the anime video, which quickly proved to be a hit with many users. As of the publishing of this article ...2002 Japanese McDonald’s Holo Umbreon: $865. Umbreon is one of the most interesting evolutions of the Pokémon Eevee. In the games, you get this Pokémon by leveling up Eevee and being friends ...McDonald’s has also advertised their partnership with Pokemon for 2023, launching some new cards for customers to earn – like Feucoco, Sprigatito, and Quaxly. McDonald's is going viral on ...Just a day or two ago, a 15 second animation depicting a family of three eating McDonald's suddenly garnered millions upon millions of views on Twitter. But,...Readers familiar with Shake 'N Bake may not have expected to have to do the same process at McDonalds. According to ChewBoom, Shaka Shaka Chicken is a fried chicken filet served in a paper pouch at Japanese McDonald's locations.It is in this pouch that you have to dump a packet of flavored seasoning alongside the chicken and, as the …McDonald's Japan took a series of hits starting in 2014 that threatened to crack its Golden Arches: a supplier was selling expired chicken, a human tooth was found in french fries and a child was ...A phone cleaning station embedded in the sink of a McDonald's in Japan recently made waves online, as it sanitizes the device in seconds. Photo: jannystockphoto/ Depositphotos. Named WOSH, the device relies on a hydrological cycle system and deep ultraviolet lights, offering a sterilization of up to 99.9% in just 30 seconds.Oct 7, 2022 · Mix the sauce ingredients (2 tbsp Japanese mayonnaise, 1 tbsp tomato ketchup, ¼ tsp salt, ¼ tsp lemon juice, 1 pinch white pepper and ¼ tsp paprika powder) in a small bowl and toast the buns. To assemble the Tsukimi burger, place the patties on the bottom halves of 4 burger buns with the cheese on top. Next add the egg. McDonald's Japan. After his first McDonald's meal in 1967, Fujita was amazed by its efficiency and popularity. After selling imported bags and shoes, Fujita seized on the opportunity to start McDonald's franchises in Japan in 1971. His strategy for selling McDonald's to the Japanese people involved the following statement: "The reason Japanese ... Sep 6, 2021 · The highlight of the McDonald’s Tsukimi collection is always the burgers, which contain the moon in the form of a fried egg, and the main star of the show is the classic Tsukimi Burger, with and without cheese. For breakfast, there’s the Tsukimi Muffin, priced at 330 yen and only available until 10:30 a.m. Jan 26, 2024. The head of a large, multi-unit McDonald’s franchise is moving on from the Golden Arches to partner with several other local businessmen on a new …People See Wholesome Overseas McDonald's Ad, Realize What the Company's Doing Here. By Peter Partoll September 23, 2023 at 12:48pm. A McDonald’s advertisement in a foreign country is going viral after people realized just how different it is from advertisements here. On Wednesday, McDonald’s Japan released a cute and …New cherry blossom dessert takes its inspiration from a traditional Japanese springtime sweet. It’s that time of year again when the birds chirp a little louder, the sun rises a little earlier…and the sakura flowers start appearing at stores. This year, McDonald’s has joined the springtime celebrations with a very special pie based on sakuramochi, a …Japan's McDonald's fast food restaurants will raise prices on about 60% of its offerings to customers, fuelled by rising input costs and exchange-rate fluctuations, the company said on Monday.This is why we're not surprised to see a new dessert pairing go viral on TikTok. This sweet and creamy combo involves a quick stop at Japanese McDonald's for a milkshake and a run to a convenience store for a Japanese custard pudding called purin. The video's creator, jukananan727, showed how if you take a vanilla McShake and add a …Regardless of how the season shakes out, the McDonald's All-American Game points to the program's bright future in 2024-25. Flagg is the No. 1 overall player in …In 1971, McDonald's was already running strong in America. But internationally they had only a few restaurants in countries such as Canada. However, that year the first McDonald's was opened in Tokyo, Japan, where it quickly became hugely popular. Soon after McDonald's opened there, Japanese companies started to join in on the fast-food business. This is why we're not surprised to see a new dessert pairing go viral on TikTok. This sweet and creamy combo involves a quick stop at Japanese McDonald's for a milkshake and a run to a convenience store for a Japanese custard pudding called purin. The video's creator, jukananan727, showed how if you take a vanilla McShake and add a …One of the world’s most famous corporate mascots has a slightly different name in Japan, where Ronald McDonald is known as Donald McDonald. In Japanese, the character’s name is written as ...McDonald’s Japan McCafe Frappe & Smoothie. Choco Mint Frappe with Oreo Cookie (M Size ¥490, 504kcal) Peach and Franboise Frappe (M Size ¥490, 247kcal) Peach Smoothie (M Size ¥450, 205kcal) Choco Frappe with Oreo Cookie (M Size ¥450, 441kcal; L Size ¥450, 589kcal) Uji Matcha Frappe (M Size ¥450, 292kcal; L Size ¥500, …The Japanese operator of McDonald's restaurants said on Monday it would raise prices at 184 city centre branches, equivalent to about 6% of its 3,000 stores, to help absorb higher rents and labour ...See full list on japaninsider.com eCrew Development Program ( eCDP, Japanese: クルトレ eCDP ), known unofficially as the McDonald's Training Game, is an educational video game created by McDonald's. Released for the Nintendo DS in 2010 [2] internally within the Japanese division of McDonald's, it was only ever distributed to the company's own restaurants domestically, and ... A wonderful little McD's ad I saw on Twitter.Need to see more of this here in the US.Sep 17, 2021 · In 1982, McDonald’s Japan’s reported the highest sales of any operator in the Japanese food service industry. No account of the chain’s rapid rise would be complete without a mention of its ... Peter V Updated: Nov 24, 2022 3:36 PM EST Which patty reigns supreme? Find out! Photo by Ilya Mashkov on Unsplash Eating McDonald's in a Different Country Almost everyone …Sep 22, 2023 · A Japanese McDonald's ad sparks divisive reactions. On Sept. 20, 2023, the official McDonald's Japan Twitter account posted a new ad for the popular chain. The short 17-clip shows an animated family bonding with each other over a meal of Chicken McNuggets and fries. The whole thing is backed by a relaxing and rhythmic soundtrack that gives off ... In Japan McDonald's is called makku [マック] or makudo [マクド]. In July 1971 the first McDonald's opened in a department store in Ginza in Tokyo, it was the first McDonald's in all of Asia. The restaurant has already been opened for the japanese taste launching Teriyaki McBurger and Chicken Tatsuta. iPhone Screenshots. McDonald's official app for Japan has always given you access to coupons and other valuable information. Now you can place an order right from the phone, with contactless payment. Take your time to choose what you want, and skip the order line. What you get: - Mobile Order: place your order on the way to the store and start ... eCrew Development Program ( eCDP, Japanese: クルトレ eCDP ), known unofficially as the McDonald's Training Game, is an educational video game created by McDonald's. Released for the Nintendo DS in 2010 [2] internally within the Japanese division of McDonald's, it was only ever distributed to the company's own restaurants domestically, and ... 日本マクドナルド公式ウェブサイトはお得な情報が満載！期間限定商品など「旬」な情報の他に、原料から製品に至るまでの品質管理や衛生管理、また食育や社会貢献活動に対する取り組みなどお役立ち情報いっぱいです！Another wacky Ronald McDonald clip from nicovideo. No words can describe this.This is based off of a song called "U.N. Owen was her" Flandre Scarlet's theme...I'm not sure why people still believe McDonald's would even consider airing these videos when these are actually a compilation of skits by カカフカカ企画. This is one of 3 videos they have made involving Ronald McDonald, and it's very likely you've seen those videos before.Sure, McDonald’s Japan has some unique menu items, like the “for-adults” Nikuatsu burgers that kicked off the new year, or the Asian Juicy sandwich lineup that’s just around the corner. There’s still plenty of overlap with the chain’s U.S. menu, though, and just like in McDonald’s country of origin, Chicken McNuggets are a long-time big-seller in…We have the technology. We can make it better, crispier, fresher. Since 1971, the Filet-O-Fish has graced the menu of Japanese McDonald’s. Here these simple fish burgers never demanded attention like the ostentatious Big Macs or Quarter Pounders (now extinct in Japan), but stood strong in the background, always confident in its own …The Samurai Mac – Japan’s iconic McDonald’s burger. Filled with thick double meat, melted cheddar cheese, and a special Japanese-inspired sauce, the Samurai Mac is a must-try McDonald’s burger! We’ve all heard of the famous Big Mac, the world’s most-recognized hamburger coming in with two beef patties, an extra bun in the middle ...Another wacky Ronald McDonald clip from nicovideo. No words can describe this.This is based off of a song called "U.N. Owen was her" Flandre Scarlet's theme...See full list on japaninsider.com McDonald's Japan had grown into the biggest quick-service restaurant in Japan by 2013. However, the company was hit by a series of food scandals in 2014 and 2015. McDonald's Japan made a strong comeback from the crisis in the following years through a more consumer-oriented approach. Towards the end of 2014, McDonald's …Sep 22, 2023 · New Japanese McDonald’s ad. In the commercial for the American fast-food chain, a family of three is sitting at a table eating a McDonald’s meal. The ad is an anime cartoon, with the whole 21 ... We all have our usual order, but it seems like it changes depending on where you live. For example, McDonald’s in Canada offers poutine, and Hong Kong’s McDonald’s has pasta on its menu. Japan has its very own McD’ modifications, differing greatly from its standard American counterpart. Here are 10 crazy items Sabukaru has spotted on ...About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features NFL Sunday Ticket Press Copyright ...Ronald McDonald is a clown character used as the primary mascot of the McDonald's fast-food restaurant chain. He inhabits the fictional world of McDonaldland, with his friends Mayor McCheese, the Hamburglar, Grimace, Birdie the Early Bird and The Fry Kids.. Many people work full-time making appearances as Ronald, visiting children in hospitals and attending …#amalaekpunobi Join the Club: https://www.patreon.com/AmalaEkpunobi Watch or Listen on Spotify: https://open.spotify.com/show/3Zq6iX6bOQtNkcX9zlTa4G?si=536d...Japanese bakeries can now use a Robocop-style bread recognition checkout system; Learners beware! Even Japanese people agree that their language can be really ambiguous; Police in Japan arrest woman on suspicion of literal ass-kicking; New McDonald’s Japan menu item is lazy, looks suspiciously like dog food, says Japanese Net日本マクドナルド公式ウェブサイトはお得な情報が満載！期間限定商品など「旬」な情報の他に、原料から製品に至るまでの品質管理や衛生管理、また食育や社会貢献活動に対する取り組みなどお役立ち情報いっぱいです！McDonald’s Japan is always coming out with new menu items, and we’re always ready to try them. Honestly, since the latest teriyaki burgers and the newest American Deluxe Burgers were all so good, we can’t help but want to try anything McDonald’s puts out. And that includes the two limited edition Big Macs that were…McDonald’s Japan website. Information and notes on products and availability. Details of products containing allergens. Details of product nutrition information. Country of origin. Join us as we take our taste buds on an adventure with Luffy and the gang. McDonald’s fans are never bored in Japan, where the chain is continually releasing and re-releasing fantastic limited-time menu items designed to please local palates.. One of those menu items that makes an appearance for a limited time every year is the Chicken Tatsuta.This Japanese McDonald's anime ad got people mad but less than the family meal one.The message for this one - Cherish this time or Cherish times like this.Mc...The McDonald’s branch in the Tana neighborhood of the town of Sagamihara, Kanagawa Prefecture, is just a four-minute walk from Tana Middle School. That seems like it’d be a plus for the fast-food restaurant, what with the prospect of groups of kids coming in with their friends to grab a burger, soda, or sweet snack on their way …Sep 23, 2023 · Unlike in the States, McDonald’s Japan is also still keeping its menu items relatively cheap and affordable for the average consumer. This month I ordered a Big Mac medium set, a five-piece chicken nuggets box, a piece of Shaka chicken (a Japan-exclusive exclusive item), and a medium milkshake for ¥1450. Ronald McDonald is a clown character used as the primary mascot of the McDonald's fast-food restaurant chain. He inhabits the fictional world of McDonaldland, with his friends Mayor McCheese, the Hamburglar, Grimace, Birdie the Early Bird and The Fry Kids.. Many people work full-time making appearances as Ronald, visiting children in hospitals and attending …Oct 1, 2023 · Back on September 20, the official Japanese McDonald's X, formerly Twitter, account tweeted the anime video, which quickly proved to be a hit with many users. As of the publishing of this article ... McDonald’s beef patties, by themselves, were roughly 30 grams each. The Big Mac as a whole clocked in around 200 grams, while the steroidal, double-beef version …Some of the criticism at the least is going toward advertisers, especially some select tweets from McDonald's America's twitter, for not making ads like this in the west. The third link hits it pretty close. Japan has a homogenous and traditional culture and it kinda looks like stuff you'd see from advertisements from the 50s-80s in America. McDonald’s Japan website. Information and notes on products and availability. Details of products containing allergens. Details of product nutrition information. Country of origin. Feb 2, 2022 · After 5 pm, Mcdonald's in Japan offers their "bai" menu. This menu means that you can purchase a sandwich with double the protein. This teriyaki chicken filet-o has two fried chicken patties smothered in a delicious peppery, sweet sauce. Japan McDonald’s Japanese Snacks. Sometimes an entire burger or sandwich is too much. However, the song didn't reach the broader audience of YouTube until 2007, when it was paired with the footage of a Japanese McDonalds commercial in a MAD remix titled Ran Ran Ru. This peculiar MAD soon became known as "Ronald McDonald Insanity" or "Mcroll" and began circulating across the Japanese web as well as on YouTube in the beginning …These Japanese McDonald's ads were trying to be quirky and funny by having Ronald McDonald act as some kind of fast food stalker, but the end result may have put Japanese viewers off McDonald's for life. Source Photo. Post navigation. Previous Post Previous Animals With Donald Trump Hair.McDonald’s Japan is always coming out with new menu items, and we’re always ready to try them. Honestly, since the latest teriyaki burgers and the newest American Deluxe Burgers were all so good, we can’t help but want to try anything McDonald’s puts out. And that includes the two limited edition Big Macs that were…4 Melon Fanta Float. Japan has at least one drink not found anywhere else in the world. McDonald's really ought to consider having a complete global menu if they can keep the costs down. If you’re ever in Japan, you can wash down all of these Japanese exclusives with their Melon Fanta Float.Japanese McDonald’s is generally considered to be healthier than American McDonald’s. This is attributed to several factors including smaller portion sizes, a variety …Sep 23, 2023 · On Wednesday, McDonald’s Japan released a cute and wholesome ad on social media that showed an anime family happily enjoying a meal from McDonald’s while spending quality time together. 特別 ... May 13, 2022 · Japanese McDonald’s menu has a few Teriyaki Burgers derived from the original Teriyaki McBurger. The original one has a pork patty topped with sweet & spicy teriyaki sauce, mayo, and lettuce. The Japanese fast-food chain tried making a few variations for the Teriyaki McBurger, which became as famous as the original burger. Mar 9, 2021 · The three burgers’ rice comes entirely from farms in Fukushima Prefecture. The Gohan Fish and Gohan Teriyaki are priced at 390 yen, while bacon, naturally, can command a slight premium, making the Gohan Bacon Lettuce 410 yen. All three go on sale March 10 and will be available until early April. Source: McDonald's Japan.
McDonald's Japan took a series of hits starting in 2014 that threatened to crack its Golden Arches: a supplier was selling expired chicken, a human tooth was found in french fries and a child was .... Jak sie przygotowac do budowy domu
Sep 1, 2022 · McDonald’s and KFC Japan release new Tsukimi “moon-viewing” burgers for 2020; McDonald’s Japan’s new Tsukimi “moon-viewing” burger takes melty cheese to a whole new level; The two best Tsukimi Moon-Viewing burgers in Japan for 2023; Mochi burgers with Japanese seasonings on the way to expand rising moon-viewing burger genre McDonald’s has also advertised their partnership with Pokemon for 2023, launching some new cards for customers to earn – like Feucoco, Sprigatito, and Quaxly. McDonald's is going viral on ...A Japanese McDonald's ad sparks divisive reactions. On Sept. 20, 2023, the official McDonald's Japan Twitter account posted a new ad for the popular chain. The short 17-clip shows an animated family bonding with each other over a meal of Chicken McNuggets and fries. The whole thing is backed by a relaxing and rhythmic soundtrack …Regardless of how the season shakes out, the McDonald's All-American Game points to the program's bright future in 2024-25. Flagg is the No. 1 overall player in …The highlight of the McDonald’s Tsukimi collection is always the burgers, which contain the moon in the form of a fried egg, and the main star of the show is the classic Tsukimi Burger, with and without cheese. For breakfast, there’s the Tsukimi Muffin, priced at 330 yen and only available until 10:30 a.m.McDonald’s is the best known American fast-food giant in the entire world. The brand has adapted to each country’s culture and gastronomy. From The Philippines to India, including Japan, France or even Norway, Big Mac addicts can have their specialities, sometimes unusual from McDonald’s. 1. The McRice Burger (Philippines)Oct 7, 2022 · Mix the sauce ingredients (2 tbsp Japanese mayonnaise, 1 tbsp tomato ketchup, ¼ tsp salt, ¼ tsp lemon juice, 1 pinch white pepper and ¼ tsp paprika powder) in a small bowl and toast the buns. To assemble the Tsukimi burger, place the patties on the bottom halves of 4 burger buns with the cheese on top. Next add the egg. A Japanese advertisement for McDonald's has caused a stir online, with its depiction of a happy family warming hearts and leading people to discuss the way …McDonald’s Japan is always coming out with new menu items, and we’re always ready to try them. Honestly, since the latest teriyaki burgers and the newest American Deluxe Burgers were all so good, we can’t help but want to try anything McDonald’s puts out. And that includes the two limited edition Big Macs that were…Ronald McDonald is a clown character used as the primary mascot of the McDonald's fast-food restaurant chain. He inhabits the fictional world of McDonaldland, with his friends Mayor McCheese, the Hamburglar, Grimace, Birdie the Early Bird and The Fry Kids.. Many people work full-time making appearances as Ronald, visiting children in hospitals and attending …Nov 5, 2023 · On 20 September 2023, McDonald’s Japan posted a 20-minute advertisement of an animated family of 3 people eating their McDonald’s feast. The advertisement was posted on X (formerly known as Twitter). The underlying message of having family time caught people’s eyes. Many were amazed by the message, contemplating that the USA has no such ... ブリーチアニメのみの視聴者はがっかりするだろうMcDonald's Holdings Co. (Japan) holds an event in Tokyo for a "referendum" to decide the hamburger chain's Japanese nickname on Aug. 7. August 24, 2017 16:08 JST | Japan. Copy Copied.2002 Japanese McDonald’s Holo Umbreon: $865. Umbreon is one of the most interesting evolutions of the Pokémon Eevee. In the games, you get this Pokémon by leveling up Eevee and being friends ...A Japanese McDonald's ad sparks divisive reactions. On Sept. 20, 2023, the official McDonald's Japan Twitter account posted a new ad for the popular chain. The short 17-clip shows an animated family bonding with each other over a meal of Chicken McNuggets and fries. The whole thing is backed by a relaxing and rhythmic soundtrack …4 Melon Fanta Float. Japan has at least one drink not found anywhere else in the world. McDonald's really ought to consider having a complete global menu if they can keep the costs down. If you’re ever in Japan, you can wash down all of these Japanese exclusives with their Melon Fanta Float.Sep 1, 2022 · McDonald’s and KFC Japan release new Tsukimi “moon-viewing” burgers for 2020; McDonald’s Japan’s new Tsukimi “moon-viewing” burger takes melty cheese to a whole new level; The two best Tsukimi Moon-Viewing burgers in Japan for 2023; Mochi burgers with Japanese seasonings on the way to expand rising moon-viewing burger genre .